Victoria Park Finchley

 

Arrival Times

Trade Partners will be provided their arrival time within one week of the market commencing.

 

Set Up: 07:30-09:30
Trading Hours:  10:00-15:00
Break Down: 15:01-17:00

 

 

Footfall and Vehicles 

An average of 480 pedestrians and 984 vehicles passed the market location every hour on a day in fair weather in October 2020.

 

Transaction Analysis
Overall market sales figures in relation to spending per head, total spend, number of transactions, new and returning customers will be captured from our payment devices. This data will provide us with a unique ability to understand how anticipated footfall will convert into regular transactions and sales.

 

Population Demographic
Finchley and the surrounding area is populated with an affluent demographic.  

Initial License Period 
The initial Trade Partner license period is for two months.

 

 

Ongoing License
Following this Trade Partners will have the choice of three different license agreements, 2 months rolling or 6 months or 12 months fixed license.

 

Termination
Should trade partners wish to terminate the license they are required to provide one calendar months notice no earlier than one month before the end of the license period. 

Percentage Based license to occupy land fee:

14% is deducted from the gross sales revenue.

At The Spread, we do not charge a weekly fixed-pitch fee. Instead, the weekly pitch fee is variable and based on a percentage of gross weekly sales revenue, for example:

 

Week 1 £500 sales revenue @ 14% variable pitch fee results in a £70 pitch fee for week 1.  

 

Week 2 £300 sales revenue @ 14% variable pitch fee results in a £42 pitch fee for week 2. 

 

Week 3 £1000 sales revenue @ 14% variable pitch fee results in a £140 pitch fee for week 3. 

 

Week 4 £600 sales revenue @ 14% variable pitch fee results in a £84 pitch fee for week 4. 

 

Administration Fee:

A one-off administration fee when boking of £100 provides: 

- A payment device to enable transactions with customers.
- Building of digital product inventory.
- Verification of health and safety compliance documentation.
- License to occupy the land for the initial licence period.

 

Card Fees

Debit and credit card fees are charged at 1.06% on sales transactions. 

Trade Partners are required to review and adhere to the terms and conditions and installation guide. 

 

Please be aware that if we do not deem your product images and menu to be suitable upon completion of the trade partner set up form after booking, we reserve the right to cancel the booking and issue a full refund. 

No mains electricity is available and generators are permitted, however, we prefer appliances to be powered by gas or rechargeable batteries set up to avoid noise pollution. There is no water available on site. 

In 2021 one trade partner supplying wine, one supplying cider, one supplying beer and one supplying spirits for on-site and off-site consumption. 

 

All Trade Partners must have a personal license holder on the premises during trading hours.

 

The supply of alcohol is subject to local authority approval and further conditions may be imposed.

 

The location will operate on temporary event notices until and a premises licence will be applied for once the market is established. 

 

On 1st September 2021, all cold beverage producers at Victoria Park Finchley will be offered the ability to complete a menu variation request form free of charge. This will enable them to express an interest in providing a menu variation to supply seasonal mulled alcoholic beverages for a period of four months from November 2021 - February 2022. Trade Partners should be mindful that they will only be able to supply mulled beverages as a variation of their existing product. 

 

ie - Cider producers can supply mulled cider, wine producers can supply mulled wine, Spirits producers can supply mulled spirit-based drinks but not containing wine or cider.

 

Juice producers will be able to supply mulled juices with spirits but not supply mulled wine or mulled cider but they can supply mulled apple juice.  

Trade Partners are required to ensure that 75% of their product range is in line with what is selected when booking. The additional 25% can be made up of 

 

1) Complimentary Products: Products that are paired well that consumers would expect to find together. e.g. Wine and Pies.

 

2) Products containing your other products: Products that are made using ingredients from your primary offering. e.g. Making a sauce with your own beer, Making a chicken pie with your own chicken.

 

3) Products from neighbouring farms:  Products that are sourced from within ten miles of your farm such as eggs or provided to Trade Partners to sell on behalf of The Spread.